After forming a company, Haney and Abbott began seeking investors and raised enough money to manufacture the board games. Although he initial lot of 1,000 game sets cost $75.00 each, they were able to attract the attention of game-maker Selchow and Righter and they reached an agreement where Selchow and Righter helped to initiate a public relations and marketing strategy which helped to turn the game into a hit. Five years after developing the game, more than 3.5 million game sets had been sold. One year later, they sold 20 million units and by 2000 they had sold more than $1 billion dollars worth of game sets as the United States went Trivial Pursuit crazy.

Eventually the game which began to sweep the nation bean to sweep the world as it was distributed in various languages and in different formats (including handheld electronic, desktop computer and online web-based versions)

Only time will tell whether their success will parallel that of board games like Scrabble but their PURSUIT of success was not so TRIVIAL after all..