|
As
one of the most popular, endearing
and widespread fads of the last 25 years, one would
imagine that Beanie Babies must have some type of unique
and incredible attributes. Instead, they are simply
small, inexpensively priced, stuffed animals with a
tag stating the animal's name and birthdate. Despite
logic, the stuffed animals created an almost cut-throat
collecting frenzy which inadvertently spawned magazines,
websites and fan clubs.
In
1993, Beanie Babies made their debut and were being
sold in early 1994 in Chicago area stores. As word of
mouth cast attention on the stuffed animals, interest,
and therefore, sales of the toys grew significantly.
By mid-1994, Ty, Inc., was offering more than 30 additional
versions in order to meet the collecting craze that
was now spreading across the United States. By 1996,
more than 100 million Beanie Babies were sold and the
craze was now spreading across the world. The popularity
of the craze was not lost upon corporate America. In
April 0f 1997, the McDonalds Corporation entered into
an agreement with Ty, Inc. and began bundling certain
Beanie Babies with the company's "Happy Meals."
Within 14 days, over 100 million of the Beanie Babies
had been issued through the food-chain.
Because
of their success, the toys have spawned numerous websites,
magazines and fan clubs.. Many collectors have hundreds
of the dolls stored in their attic, hoping that they
will one day be worth a king's ransom. With the huge
number of Beanie Babies in the hands of the public,
they will be very lucky just to reach their investments.

|