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The
Bee Gees - John Travolta - Donna Summer - the Village
People. These names became synonymous with the era of
Disco, a music-oriented experience which took over the
music and entertainment industries of the day. They
also give a partial chronology of the rise and fall
of the phenomenon.
Disco
began in the gay nightclubs of New York City in the
mid 1960s. In these clubs, the deejays played records
by little known black artists and accidentally began
channeling "underground" hits to the club patrons. Record
companies quickly saw the deejays as a pipeline for
feeding soon-to-be-hits through a club, which would
become an automated, inexpensive promotional device.
Quickly the disc jockeys became a very important commodity
and they became celebrities in the entertainment world.
They began overlaying prerecorded music with live music
as well as mixing two or three records together at once.
This sound became so popular that recording artists
began composing these extended grooves and dance beats
in the studios. One of the most successful groups to
do this were the Bee Gees.
The
Bee Gees were seen by many as the next coming of the
Beatles but they really came into their own when they
took on the disco sound and put out a string of number
one hits. Three of their biggest hits were featured
on the soundtrack of Saturday Night Fever,
which became the biggest selling album in history to
that point. The movie featured actor John Travolta as
a disco dancing New Yorker and became the biggest impetus
for the disco craze among the mainstream public. Suddenly
disco became acceptable amongst the music industry as
established acts such as the Rolling Stones and Rod
Stewart tried their hands at the dance-oriented music.
New artists appeared everyday, with most making it as
one hit wonders, but some were able to extend their
disco sound into a decent career. Donna Summer, for
example, was seen as the Queen of Disco, establishing
herself as a star with numerous number one records.
Unfortunately, as with most fads, oversaturation became
disco's death knoll. When older singers such as Ethel
Merman put out a disco record, it became clear that
things had just become too ridiculous.
One
group that came to be identified with disco was the
Village People. Taking on the role of hunky calendar
guys, the group was very popular among gay clubgoers
and was able to attain enormous long term popularity
in the mainstream. Their rise, however, coincided with
the decline of the the music genre, as an angry backlash
by blue collar citizens caused disco to be frowned upon.
In one case, a Chicago radio personality organized a
gathering of disco haters and planned to blow up disco
records in Comisky Park, after a Chicago White Sox game.
The disco hating frenzy went overboard as a near-riot
broke out causing extensive damage to the stadium.
While
it is looked upon with disdain by most of the public
today, disco was one of the most powerful fads of all
time. |